Candy & Gum

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To provide an off-shelf home for a lot of product in a compact footprint. To communicate the price and product value to the consumer.
Construction: Corrugated
Introduced: April 1997

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To offer an off-shelf merchandising vehicle that communicates the critical brand elements. To introduce the seasonal elements in a bold, graphic way.
Construction: Flexo-printed corrugated
Introduced: September 1997

Client: Various American Greetings Retailers
Producer: American Greetings Corp., Cleveland
Category: Multiple Materials - Confectionery/Snacks
Intended Length of Use: 8 weeks, reusable for 2-3 years
Production Run: 150
Unit Cost Range: More than $250

Product: Tootsie Roll XL candy
Distribution: Drugstores, supermarkets and c-stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
Tootsie Roll's new corrugated display emphasizes the big size of its 10-inch-long XL candy by extending the trays over the edges of the base.

The Clark Gum Co., Buffalo, N.Y., is hoping to gain secondary placement in stores with a new floorstand for its original teaberry gum and other varieties. The display, which measures 6 inches wide, 23 inches high and 9 inches deep, houses the company's seven different flavors of gum including teaberry, cinnamon, spearmint, fruit, tendermint, teaberry sugar free, and teaberry bubble gum. The corrugated program also includes a counter display with the same store-front graphics as the floorstand that holds four varieties of gum.
Producer: Armor Box Corp., Buffalo, N.Y.