Baskin-Robbins Countertop
Product: Ice cream cakes
Number of displays: 3,000
P-O-P companies: Displays Plus (manufacture), Anaheim, Calif.; Johnson Lampier Marketing Services (unit design, project coordination), Glendale, Calif.
Distribution: Baskin-Robbins franchises nationwide
Introduction: July 1996
Duration: Permanent
Construction: 4 millimeter expanded PVC plastic with five-color process printed decal labels