Candy & Gum

Client: M&M/Mars
P-O-P company: Nashville Display Manufacturing Co., Nashville, Tenn.

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

AMD Industries Inc.
Tower Producer (5B)
Brach & Brock Confections

Product: Bonkers Chewy Fruit Candy and Bonkers Crazy Cores Candy
Number of displays: 2,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: February 1996
Duration: Temporary
Construction: 200-pound B-flute Domtar board
The "Street Shark" corrugated display graphically promotes the special premiums and offers available on Richardson Brands' Bonkers candies and the newly introduced Crazy Core candies.