Automotive

Client: Action Performance Companies Inc., Phoenix
Materials: Inflatable (PVC vinyl)
Introduction: January 2003
Size of Run: 1,175
Comments: One of the NASCAR-licensed chairs, this inflatable chair promotes the auto-racing association and driver Jeff Gordon.
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Harley-Davidson, Milwaukee
Producer: DCI Marketing, Milwaukee
Comments: This promotion was created to draw in new and existing customers at the start of a new riding season. It was designed with several marketing strategies to promote purchases.

Client: ST & P Communications, Akron, Ohio
Size of Run: 300
Production Date: March 2002
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Transportation: Automotive Aftermarket
Comments: Multiple headers were created so that different tires within the line can be merchandised on the same display. Sales of tires included in the promotion increased by more than 25%.

Client: Castle Sales, Green Bay, Wis.
Production Date: November 2002
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Transportation: Automotive Aftermarket
Comments: Shelves on this merchandiser for motorcycle saddle bags and backpacks can be adjusted to any height or angle via supersized thumb screws. One large bolt holds the pole securely to the base and the header simply drops into the pole.

Client: Pep Boys, Philadelphia
Size of Run: 630
Production Date: January 2002
Producer: The P-O-P Shop, Berlin, N.J.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: A flashing LED simulates the spark on a Bosch spark plug, a brand Pep Boys recommends and backs with their "satisfaction guaranteed" program. An LED counter card and floor cling were also included in the campaign.