Client: Leit'n Up, Castro Valley, CA
Product(s) Promoted: Prius Hybrid Automobile
Distribution: Northern California Toyota Dealerships
Number of Stores: 63
Production Run Quantity: 70
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 66" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $651 - $700
Producer: Wetzel Brothers, Cudahy, WI
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?
