Automotive

Client: Garmin, Olathe, KS
Production Run: 500
Production Date: November 2006
Producer: Rapid Displays, Chicago and Union City, CA
Objective: To launch the sale of Garmin navigational devices at rental car agencies and car dealerships. Graphic panels can be customized by chain.

Client: Garmin, Olathe, KS
Product(s) Promoted: Portable Navigational Devices
Distribution: Gander Mountain stores
Number of Stores: 125
Production Run Quantity: 125
Introduction: October 2006
Intended Duration: 1 year
Dimensions (H x W x D): 78" x 36" x 36"
Weight: 100 lbs.
Budget Category (U.S.): $951 - $1,000
Producer: Rapid Displays, Chicago and Union City, CA

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Design of the Times 2007 Contest Declaration

Brand: Style Step
Client: Steffen Enterprises
Producer: Harbor Industries, Grand Haven, MI

Marketing objectives:
To design and produce a unit that would ship "knock down" and take up the least amount of truck space in an effort to reduce shipping costs.

How did the program's design meet these objectives?
The program was engineered with packed parts nested together to reduce the overall carton size for shipping.

How did this program perform against its objectives?