Automotive

Retailer: Tom Thumb
Metro Area: Pensacola, FL

Goodyear rebrands with new tagline, philosophy and complete store look

Client: Shell Oil Products, Houston, TX
Product(s) Promoted: Shell Gasoline
Distribution: Shell stations
Number of Stores: 13,800
Production Run Quantity: 17,000
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 15" x 8" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: United Displaycraft, Des Plaines, IL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cooper Tire & Rubber Co., Findlay, OH
Product(s) Promoted: Mastercraft Tires
Distribution: Tire and automotive stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: May 2007
Intended Duration: 6 months to 1 year
Dimensions (H x W x D): 38" x 30" x 16"
Weight: 12 lbs.
Budget Category (U.S.): $51 - $100