Apparel & Accessories

Client: Old Navy Clothing Co.
Products Promoted: Holiday theme to welcome customers P-O-P Company: Sti Screen Tronix Inc., Palo Alto, Calif.
Distribution: 137 Old Navy Clothing Co. stores
Material: Screen printed on 3M Controltac Plus Film 162 with 3M Scotchcal Overlaminate Film 3645
Introduction: November 1995
Notes: This project is said to be the first clear 3M Floor Graphic. 3M now offers clear Controltac Film for floor graphics.

Vision Eyewear International Inc.
Infinity 72-Piece Floor Display (4B)

Photosculptures Inc.
Watch Sculpture by Photosculptures Inc. (4A)
Harry Viola Adv./North American Watch

Consumer Promotions International
Apollo Watch Tower (12G)
Apollo Watch Products

Product: Movado and Esquire watches, Movado jewelry
Number of displays: 65
P-O-P company: Harry Viola Advertising (co-designer), Lyndhurst, N.J.; Photosculptures Inc. (co-designer and manufacturer), Cherry Hill, N.J.
Distribution: Movado design and outlet stores
Introduction: December 1995
Duration: Permanent
Construction: Laser-cut, four-color photo laminated to acrylic

With New Emphasis on Merchandising, Company Aims to Win the Retail Space Race

Product: Daniel Hunter Aspen Colorado eyewear line
Number of displays: 2,000
P-O-P company: Art Merchandising Inc., New York
Distribution: Optical retailers
Introduction: January 1996
Duration: Permanent
Construction: Hand-painted, molded expanded polystyrene
REM Optical's faux aspen tree stump merchandises Daniel Hunter Aspen Colorado eyewear. It is made of expanded polystyrene.