Apparel & Accessories

Client: Atlantic Optical
P-O-P company: Thomson-Leeds Co., New York

Client: Hanes Hosiery
P-O-P company: Mechtronics Corp., Stamford, Conn.

Client: Third Street Sportswear
Producer: Third Street Sportswear; Ozark, Mo.
Category: Paperboard Sign
Comments: This display is designed for use in the children's apparel departments of college bookstores. It is constructed of foamboard components that are attached with Velcro. The primary components (bus body, three mannequin faces and K-I-D-S letters) are four-color process printed and die cut. Stores can customize the display with their own mannequin faces.

Product: Stetson, Resistol and Charlie 1 Horse hats
Number of signs: 400
P-O-P company: Intaglio, Middlebury, Vt.
Distribution: Western retail stores
Introduction: February 1995
Duration: Permanent
Construction: Cast metal composite
Hat Brands' 3-D wall sign, designed to recognize selected retailers, is made of a patented composite technology which produces the look of solid metal but has 20 percent of the weight and a fraction of the cost.

The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.