Apparel & Accessories

Client: Hanes Hosiery
P-O-P company: Mark Bric Display Corp., Hopewell, Va.

Client: Nike Inc.
Producer: Nike Inc.
Category: P-O-P Printing
COMMENTS: To launch the new corporate identity system, Swoosh, a series of point-of-purchase signs were made using embroidery and silkscreening on canvas and maple.

Client: Harry Viola Adv./North American Watch
Producer: Photosculptures Inc.
Category: Fabricated Plastic Counter, Shelf or Table Unit
Production Run: 65
Unit Cost Range: $25 - $99
COMMENTS: For insurance purposes, watches had to be taken out of store windows at closing. Watch Sculptures were created out of 1/4-inch black acrylic using a computer and an industrial laser. The software created precise, smooth edging around the sculpture, especially along the inside cuts of the bezel and hands.

Product: Ray-Ban sunglasses display
Number of displays: 1,500
P-O-P company: Group Four Design (design), Avon, Conn.; CDA Industries Inc. (manufacture), Toronto
Distribution: Specialty sunglasses retailers, optical stores, sporting goods stores, department stores
Introduction: April 1996
Duration: Permanent
Construction: Wood, wire, metal, plexiglass
Bausch & Lomb's Ray-Ban brand sunglasses find a new home in rotating, multi-material cube displays.

Client: Revo
Producer: B&N Industries
Category: Wood Counter, Shelf or Table Unit
Intended Length of Use: 3-5 years
Production Run: 550
Unit Cost Range: $25 - $99
COMMENTS: This three-piece display was designed using natural materials as a contrast to the high-tech, plastic merchandisers typically used to promote sunglasses. The system consists of a silkscreened wood sunglass platform, a wood and plexiglass collection sign, and a large wood and plexiglass display frame.

Unit Acts as an Entertainment Center and Store