Apparel & Accessories

No, You Can't Smoke 'Em

Client: Neuville Industries Inc., Hildebran, N.C.
Product Promoted: Keds brand socks
Objective: To create impact at the P-O-P by being graphically unique and colorful, and to tie in to the back-to-school theme.
Introduction: July 1998
Construction/Materials: Corrugated trays, header and pallet skirt, wooden pallet base
P-O-P Companies: Synergy Advertising and Design (design), Hickory, N.C.; Southland Packaging Inc. (manufacture), Statesville, N.C.

Client: The Children's Place, West Caldwell, N.J.
Products Promoted: Clothing and accessories
Objective: To provide a freestanding unit that accommodates two posters featuring promotional information.
Introduction: September 1997
Construction/Materials: Satin silver aluminum extrusions with round chrome corners
P-O-P Company: MDI, Farmington Hills, Mich.

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Client: IMT, New York
Products Promoted: Children's designer eyewear
Marketing Strategy: Due to the multiple brands that would be merchandised, the client wanted to develop a unit that could hold all of its licensed designer children's eyewear products. The display needed heavy graphic impact to capture children's attention at retail. The units are grouped together to create a store-within-a-store environment.
Introduction: April 1999
Number of Displays: 500
Distribution: Kmart, Ames stores

Product: Sunglasses
P-O-P companies: Hager Containers Inc. (manufacture), Carrollton, Texas; Jaybird Marketing and Promotions (design), Atlanta
Distribution: Mass merchants, discount stores, drugstores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
The main display component in Foster Grant's Million Dollar Giveaway suits the needs of most stores. Larger units are also available for select accounts.

Diverse market plays catch-up in merchandising game