Apparel & Accessories

Client: Seiko/Pulsar, Mahwah, N.J.
Distribution: Hip hop shops, alternative sport stores and trend-setting retail environments
Size of Run: 500
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Jewelry

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.

Client: U.S. Vision, Blackwood, N.J.
Distribution: Independent optical stores and department stores
Size of Run: 200
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Jewelry
Objectives: To promote a new line of fashion eyewear frames created by the German designer, Yoko Wolff. The display had to incorporate the "ecology image" of the frames and play up the image designs and the wolf eyes logos while merchandising 12 frames in a 1-square-foot footprint.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.

Division: Permanent, Sports Equipment