Apparel & Accessories

Client: NASCAR Thunder stores, Nashville, Tenn.
Product Promoted: T-shirt boxes
Objective: To display NASCAR driver T-shirts in NASCAR Thunder stores.
Introduction: March 1998
Producer: Miramar Designs, Fort Worth, Texas

Product: Embroidery Floss
Number of displays: 500
P-O-P company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Fabric and craft stores
Introduction: July 1998
Duration: Permanent
Construction: 20-gauge steel (frame); styrene (header)
Display set-up: Retail staff
ImageWorks Display & Marketing Group used an existing tray mold to create a three-sided floorstand that merchandises more than 400 shades of embroidery floss.

Client: U.S. Vision, Blackwood, N.J.
Distribution: Independent optical stores and department stores
Size of Run: 200
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Jewelry
Objectives: To promote a new line of fashion eyewear frames created by the German designer, Yoko Wolff. The display had to incorporate the "ecology image" of the frames and play up the image designs and the wolf eyes logos while merchandising 12 frames in a 1-square-foot footprint.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.

Division: Permanent, Sports Equipment