Apparel & Accessories

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: TMX frames
Objective: The four-piece display is designed to grab the attention of consumers, thereby increasing awareness and sales of the frames.
Introduction: January 2001
Construction/Materials: Frosted blue acrylic, metal

Product: C.W. Bliss Signature Collection of Slimline eyeglass frames
Distribution: Optical stores and offices of opticians, optometrists and ophthalmologist
Introduction: November 2000
Duration: Permanent
Construction: Acrylic and stainless steel wire
Display set-up: Retail staff
The acrylic display for the C.W. Bliss Signature Collection of Slimline style eyeglass frames also holds one of the unique metal eyeglass cases.

An abstract from the Journal of Retailing, Volume 77, Issue 1

Retail Category: Specialty Shops/Services
Display Type: Freestanding or Aisle (Permanent)
Producer: Design Display Group Inc., Carlstadt, N.J.
Client: Nike