Apparel & Accessories

Britney Spears campaign marks Skechers' first celebrity brand

Client: Heritage Industries, Elk Grove Village, Ill.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: Real ash uprights, laser-cut sheet metal shelves and prominent use of Kenneth Cole logo plates combine to give this display an elegant look that complements the brand.

Samsonite uses P-O-P to pursue casual & sport bag markets

An overview of LIMA's annual state of the industry report

Product: Serengeti sunglasses
Number of displays: 1,000
P-O-P company: Kendal King, Kansas City, Kan.
Distribution: Optical specialty stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood frame with metal accents, acrylic header and trays, screenprinted logo
Display set-up: Retail staff
This countertop display for Serengeti sunglasses from Bushnell reflects the product's elegance while supporting its new logo and brand positioning.

Client: Checkland Kindleysides, Leicester, U.K.
Size of Run: 3,600
Producer: Westiform Inc., Greenwich, Conn.
Division: Permanent, Personal Products and Accessories: Apparel and Sewing Notions
Comments: Eight variations of this sign were designed to provide maximum flexibility at retail in multiple channels and countries. They can sit on a flat surface or be hung on the wall or from the ceiling.

Product: Wrist computers
Number of display: 1,500 (500 in U.S.)
P-O-P company: Innerpoint, Rauma, Finland
Distribution: Specialty and sporting goods stores
Introduction: September 2001
Duration: Semipermanent
Construction: Aluminum, steel, glass
Display set-up: Retail staff and company sales representatives
A floorstand and two countertop displays showcase the new line of Suunto wrist computers from Finland. The displays feature LED lights on each side of the watch samples to draw more attention to them.