Apparel & Accessories

Products: Daypacks
Number of displays: 100
P-O-P company: Tempo Creative, Northbrook, Ill.
Distribution: Department stores, sporting goods stores and luggage stores
Introduction: June 2002
Duration: Temporary
Construction: Metal and wire
Display set-up: Retail staff
High Sierra Sport Co. expects to issue a larger number of floorstands next year after the success of this one.

Retail Category: Department/Specialty: Apparel & Fashion
Display Type: Account-Specific/Category Management
Client: Kids "R" Us Inc., Paramus, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 150 sets of 16 plaques
Comments: The goal was to create a 16-piece set of logo plaques that would maintain a uniform yet unique look. They are lightweight and can be hung on slatwall or qridwall.

Products: Gun cases, gear bags and accessories
Number of displays: 1,200 slatwall gun case displays, 150 ATV racks, 35 freestanding gun case displays in first run
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Distribution: Sporting goods stores
Introduction: August 2002
Duration: Permanent
Construction: Metal, wood header and casters on floorstand
Display set-up: Retail staff

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Sara Lee Hosiery, Winston-Salem, N.C.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Size of Run: 13,500
Comments: The goal was to create a jazzy look that would attract kids and parents. The client says there was a 30% increase in sales after the floorstand was introduced at retail.

Client: Foster Grant, Smithfield, R.I.
Introduction: August 2001
Number of displays: 2,500
Distribution: Mass merchants, drugstores
Construction/Materials: Injection molding, thermoforming, extrusions, acrylic, melamine and printed graphics.
P-O-P company: PCL, Lincoln, R.I.
Comments: Foster Grant utilized licensed images of Jeff Gordon and Cindy Crawford to promote its line of sunglasses with cases.

Britney Spears campaign marks Skechers' first celebrity brand

Client: Heritage Industries, Elk Grove Village, Ill.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: Real ash uprights, laser-cut sheet metal shelves and prominent use of Kenneth Cole logo plates combine to give this display an elegant look that complements the brand.