Apparel & Accessories

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Client: Nike Inc., Beaverton, Ore.
Products Promoted: Nike/Marchon eyewear
Comments: This fixture was designed to introduce a new line to more upscale eyeglass shops rather than sports retailers. The design strives to subtly communicate the Nike personality with the use of logos and the visuals of Tiger Woods.
Introduction: February 2001
Size of Run: 6,000
Construction/Materials: Aluminum, powder-coated steel, frosted and clear plastics, injection-molded peg panel
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: adidas Americas, Beaverton, Ore.
Products Promoted: Apparel and shoes
Comments: Based on four modular building blocks, adidas' adiShops concept shops feature customized shelving, panels and configurations. Backlit graphics brighten up Gart Sportscastle in Denver (left), while Destination 1440 (below) in Berkeley, Calif., features holographic lights with floating adidas logos.
Introduction: Sept. 2001 in Gart Sportscastles; June 2001 in Destination 1440
Size of run: 30 shops

Retail Category: Department Stores: Apparel & Fashion Accessories
Display Type: Counter Displays - Temporary
Client: Elle Eyewear
Producer: Charmant Inc., Sabae, Fukui, Japan
Size of Run: 1,000
Comments: A titanium-colored logo plate and bold red blocks provide a platform to introduce titanium releases of the Elle eyewear collection. Transparent blocks can be used either inside the body of the main display or arranged in front to provide retailers freedom of presentation.

Retail Category: Department Store/Specialty Stores
Display Type: Counter Displays - Permanent
Client: Niji Collection Eyewear by Nikon Inc.
Producer: Top Down Merchandising/Spectrum Display, Riverside, R.I.
Size of Run: 500
Comments: Pearlescent styrene gives this display the light, wispy look Niji wanted, while an acrylic mirror set at an appropriate angle allows the consumer to view the eyewear without leaving the display.

Retail Category: Mass Merchants
Display Type: Counter Displays - Permanent
Client: Callenan International
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds Division
Size of Run: 1,250
Comments: Rotating 360 degrees, this display has 60 different facings of product with 180 pieces stored in the back. The display reduced the need for back stocking and keeps the product in constant view.

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Gant Eyewear
Objective: The client wanted to achieve brand recognition in a highly competitive marketplace by creating a display that would appeal to many retailers and show the eyewear. The Gant Four-Piece display has a small enough footprint that it can be placed in a window, in a glass counter or on top of a counter.
Introduction: October 2000