Apparel & Accessories

Product: Giorgio eyeglass frames
Number of displays: 1,000
P-O-P company: Myden Industries Inc., New York
Distribution: Optical stores
Introduction: November 1991
Duration: Permanent
Construction: Vacuum-formed plastic
The Giorgio eyewear display is designed to capitalize on the trendy Beverly Hills storefront.

Product: Williamson-Dickie Manufactoring Co. Dickies work clothes
Number of displays: 1,000-plus
P-O-P company: United Displaycraft, Chicago
Distribution: Hardware, home centers, lumber and paint stores
Introduction: May 1991
Duration: Permanent
Construction: Wire and steel tubing, powder-coated
Dickies is targeting D-l-Yers with a movable display that holds its inexpensive, durable work clothes.

Advertiser: Bailey Hat Co., Los Angeles
Producer: RP Creative Sales, Burbank, Calif.
Objective: To isolate Bailey hats from the usual jammed area of all western hats. This was accomplished by creating a floorstand and a counter unit. It made it easy to take a hat from the display and check sizes.

Advertiser: Cardinal Products Inc., Santa Ana, Calif.
Producer: Acclaim Display and Design, Fountain Valley, Calif.
Objective: To sell brightly colored sport sunglasses using as little space in stores as possible, and to appeal to a beach- and snow-going customer. This was achieved by creating a counter fixture made of fluorescent acrylic.

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.