Apparel & Accessories

Product: Leather watchbands
P-O-P company: Concept Fixtures Ltd., New York
Distribution: Jewelry and department stores
Introduction: September 1991
Duration: Permanent
Construction: Injection-molded plastic
Voguestrap's counter unit is designed to hold up to 432 watchbands at one time and still look elegant.

Product: America's Cup Series
P-O-P companies: Designers Group, Inc., North Stonington, Conn.; Henschel-Steinau, Englewood, N.J.; RPR, Englewood, N.J.
Distribution: Watch departments and jewelry stores
Introduction: October 1991
Duration: Permanent
Construction: Plastic/Lucite
Display units for America's Cup-related watches from Citizen carry a sailing theme.

Product: Giorgio eyeglass frames
Number of displays: 1,000
P-O-P company: Myden Industries Inc., New York
Distribution: Optical stores
Introduction: November 1991
Duration: Permanent
Construction: Vacuum-formed plastic
The Giorgio eyewear display is designed to capitalize on the trendy Beverly Hills storefront.

Product: Williamson-Dickie Manufactoring Co. Dickies work clothes
Number of displays: 1,000-plus
P-O-P company: United Displaycraft, Chicago
Distribution: Hardware, home centers, lumber and paint stores
Introduction: May 1991
Duration: Permanent
Construction: Wire and steel tubing, powder-coated
Dickies is targeting D-l-Yers with a movable display that holds its inexpensive, durable work clothes.

Advertiser: Cardinal Products Inc., Santa Ana, Calif.
Producer: Acclaim Display and Design, Fountain Valley, Calif.
Objective: To sell brightly colored sport sunglasses using as little space in stores as possible, and to appeal to a beach- and snow-going customer. This was achieved by creating a counter fixture made of fluorescent acrylic.