Apparel & Accessories

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.

Advertiser: Timex Corp., Middlebury, CT
Producer: Frank Mayer & Associates, Grafton, WI
Objective: To introduce the new line of Gizmoz watches. Since the line is targeted to 7 to 13 year olds, the display uses bold colors and eye-catching graphics to draw attention. The watches, which can be seen through a clear plastic, are mounted on foam balls that slip onto a circular wheel whose movement is activated by a yellow gear mechanism.

Advertiser: Citizen Watch Co. of America, Lyndhurst, NJ
Producer: Henschel-Steinau, Englewood, NJ
Objective: To provide department and jewelry stores with a flexible, modular display. By combining components of the display, which was designed to enhance the high-tech sports look of the new Promaster watches, retailers can merchandise any part of the line from an individual watch to the full line and do it on counters, in showcases, or in store windows.