Apparel & Accessories

Client: Atlantic Optical
Producer: Thomson-Leeds Company Inc., New York
Category: Metal/Wire - Jewelry/Eyewear/Watches
Intended Length of Use: 3-6 months
Production Run: 1,000
Unit Cost Range: Less than $24
Comments: This display promoted the client's logo using a laser-cut sheet metal product highlighter and a logo plaque. The design merchandised four products in less space than if they were simply placed on a retailer's shelf individually. Sales of frames generated from this display program have exceeded two million units.

Client: Nike Equipment Division
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Multiple Materials - Jewelry/Eyewear/Watches
Intended Length of Use: 6 months
Production Run: 700 displays, 3,000 support packages
Unit Cost Range: More than $250

Client: Umbro International
Producer: Display Systems Inc., Maspeth, N.Y.
Category: Multiple Materials - Apparel & Accessories/Footwear (Non-Athletic)
Production Run: 800
Unit Cost Range: More than $250

Client: Pete's Brewing Co.
Producer: Jefferson Smurfit Corp. Display Group, Carlstadt, N.J.
Category: Paperboard (Corrugated/Chipboard/ Foamboard) - Apparel & Accessories/Footwear (Non-Athletic)
Intended Length of Use: 4-6 months
Production Run: 300
Unit Cost Range: $100-$250

Client: Burton Snowboards
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Metal/Wire - Apparel & Accessories/Footwear (Non-Athletic)
Intended Length of Use: 2 years
Production Run: 500
Unit Cost Range: $100-$250

Client: Stickworld
Producer: Ridout Plastics, San Diego
Category: Plastic - Greeting Cards/Office Supplies/Stationery
Intended Length of Use: 1-2 years
Production Run: 343
Unit Cost Range: More than $250
Comments: This easy-to-assemble display is made of lightweight expanded PVC. It shows the client's complete product line and includes a 48-pocket card display on top.

Product: Sunglasses
Number of displays: 2,500
P-O-P company: Creations at Dallas Inc., Dallas
Distribution: Pro and specialty golf shops
Introduction: March 1997
Duration: Permanent
Construction: Acrylic
Measuring 5 inches on one end and 7 inches on the other, the Cobra countertop display case mimics the proportions of a golf club head. It stocks six to 18 pairs of sunglasses.

Product: Sunglasses
Number of displays: 1,000
P-O-P company: Shell Container, Lake Success, N.Y.
Distribution: Sporting goods stores, department stores, sunglass specialty and optical shops
Introduction: March 1997
Duration: Permanent
Construction: Wood, ABS foam
A clear Lucite bar provides unobtrusive theft protection in this sunglass display tower from Swiss Army Brands Inc.