Capilene Underwear Floorstand
Product: Thermal underwear
P-O-P company: Prairie Fish, Chicago
Distribution: Specialty outdoor stores
Introduction: October 1996
Duration: Permanent
Construction: Recycled wood
The four-shelf kiosk for Patagonia's thermal underwear features components made from recycled wood products. The approach emphasizes the company's environmental awareness, which has also seen it reduce its packaging needs by more than 20 tons of paper in the last two years.
