Apparel & Accessories

Client: Kmart Corp., Troy, Mich.
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Division: Permanent, Mass Merchants
Comments: The denim mural served as the umbrella piece for a uniform signage program in a department that was given a 40-percent increase in floor space. The mural proved to be a colorful and effective addition to previously unused space and brought clarity to the department's image.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Marketer: Perfect Curve, Boston
Objective: The display packaging goal was to increase the perceived value of the product (a cap maintenance system) by making it more visible and accenting it with appealing graphics. Perfect Curve executives also desired a self-standing, stackable and rackable carton that would offer both product protection and display density.
Construction: Klearfold Duofold, which is constructed of equal measure of paperboard and plastic
Introduced: December 1996
Producer: Klearfold Inc., Warrington, Pa.

Elvis Sighted at Eckerd, Payless and Revco

Client: Umbro International
Producer: Display Systems Inc., Maspeth, N.Y.
Category: Multiple Materials - Apparel & Accessories/Footwear (Non-Athletic)
Production Run: 800
Unit Cost Range: More than $250