Apparel & Accessories

Product: Anchor Blue denim jeans
Number of banners: 150 sets of five each
P-O-P companies: Butler, Shine & Stern (design), Sausalito, Calif.; Jomar Inc. (manufacture), Pomona, Calif.
Distribution: Millers Outpost retail stores
Introduction: July 1998
Duration: Permanent
Construction: Screenprinted poly/cotton blend material
Display set-up: Retailers

Last month, we examined E-Lab's approach to understanding the consumer retail experience to help develop more effective P-O-P. This month, we explore the company's work with JanSport Inc. and the creation of a new P-O-P merchandising system.

Thomson-Leeds Company Inc.
Maiden Mills Industries
Comments: The purpose of this entry was to design an updateable signage system usinganimated graphics. The animations depict the product's moisture-repelling capabilities as well as other features. This sign can be easily updated to accommodate changing seasons.