Apparel & Accessories

Client: IMT, New York
Products Promoted: Children's designer eyewear
Marketing Strategy: Due to the multiple brands that would be merchandised, the client wanted to develop a unit that could hold all of its licensed designer children's eyewear products. The display needed heavy graphic impact to capture children's attention at retail. The units are grouped together to create a store-within-a-store environment.
Introduction: April 1999
Number of Displays: 500
Distribution: Kmart, Ames stores

Product: Turn & Pull alarm watches
Number of displays: 500 to 1,000 of each piece
P-O-P companies: International Display (merchandiser), Pawtucket, R.I.; McCoy Ltd. (static cling), Torrington, Conn.; Algar Plastics Ltd. (acrylic image holder), Saint Laurent, Quebec; Horton Printing (image holder and countercard), Meriden, Conn.
Distribution: Mass merchants
Introduction: May 1998
Duration: Temporary
Construction: Acrylic (merchandiser and image holder); cardstock (countercard)

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Tennis accessories
Objective: To create secondary locations for impulse purchases.
Construction/Materials: Injection-molded plastic and wire
P-O-P Company: Midway Displays Inc., Bedford Park, Ill.

Client: Sporting Crazes Inc., Vancouver, Wash
Products Promoted: Basketball hats
Construction/Materials: Corrugate and litho-mount to 48-point board
P-O-P Company: Graphic Phases, Palatine, Ill.

Product: Sunglasses
P-O-P companies: Hager Containers Inc. (manufacture), Carrollton, Texas; Jaybird Marketing and Promotions (design), Atlanta
Distribution: Mass merchants, discount stores, drugstores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
The main display component in Foster Grant's Million Dollar Giveaway suits the needs of most stores. Larger units are also available for select accounts.

Crazy Animal Humor in a Carton