Apparel & Accessories

Phoenix Display
Kmart Corp.

Client: IMT, New York
Products Promoted: Children's designer eyewear
Marketing Strategy: Due to the multiple brands that would be merchandised, the client wanted to develop a unit that could hold all of its licensed designer children's eyewear products. The display needed heavy graphic impact to capture children's attention at retail. The units are grouped together to create a store-within-a-store environment.
Introduction: April 1999
Number of Displays: 500
Distribution: Kmart, Ames stores

Product: Turn & Pull alarm watches
Number of displays: 500 to 1,000 of each piece
P-O-P companies: International Display (merchandiser), Pawtucket, R.I.; McCoy Ltd. (static cling), Torrington, Conn.; Algar Plastics Ltd. (acrylic image holder), Saint Laurent, Quebec; Horton Printing (image holder and countercard), Meriden, Conn.
Distribution: Mass merchants
Introduction: May 1998
Duration: Temporary
Construction: Acrylic (merchandiser and image holder); cardstock (countercard)

Client: Kmart/Sesame Street, Troy, Mich. Products
Promoted: Clothing
Objective: To introduce a new children's clothing line.
Introduction: September 1997
Construction/Materials: Sintra (toppers), 3M FloorMinders floor graphics
P-O-P Company: Grady McCauley, North Canton, Ohio