Apparel & Accessories

Client: Neuville Industries Inc., Hildebran, N.C.
Product Promoted: Keds brand socks
Objective: To create impact at the P-O-P by being graphically unique and colorful, and to tie in to the back-to-school theme.
Introduction: July 1998
Construction/Materials: Corrugated trays, header and pallet skirt, wooden pallet base
P-O-P Companies: Synergy Advertising and Design (design), Hickory, N.C.; Southland Packaging Inc. (manufacture), Statesville, N.C.

Client: The Children's Place, West Caldwell, N.J.
Products Promoted: Clothing and accessories
Objective: To provide a freestanding unit that accommodates two posters featuring promotional information.
Introduction: September 1997
Construction/Materials: Satin silver aluminum extrusions with round chrome corners
P-O-P Company: MDI, Farmington Hills, Mich.

No, You Can't Smoke 'Em

Product: Sunglasses
P-O-P companies: Hager Containers Inc. (manufacture), Carrollton, Texas; Jaybird Marketing and Promotions (design), Atlanta
Distribution: Mass merchants, discount stores, drugstores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
The main display component in Foster Grant's Million Dollar Giveaway suits the needs of most stores. Larger units are also available for select accounts.

Crazy Animal Humor in a Carton

Client: MacGregor Golf Co., Albany, Ga.
Products Promoted: Gore-Tex waterproof outerwear for golf
Objective: To elevate the retail image of Tourney, the original brand of Gore-Tex waterproof outerwear for golf and to convey the product's durability and quality.
Construction/Materials: Medium-density fiberboard with cherry veneer. A powder-coated wire grid frame system was used to hold the garments.
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Bucci, Ben Lomond, Calif.
Products Promoted: Sunglasses
Objective: To be flexible enough to fit in a variety of retail environments and to promote a stronger identity for Bucci.
Construction/Materials: Clear acrylic
P-O-P Company: Liberty Display Group, Blaine, Minn.

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Tennis accessories
Objective: To create secondary locations for impulse purchases.
Construction/Materials: Injection-molded plastic and wire
P-O-P Company: Midway Displays Inc., Bedford Park, Ill.