Apparel & Accessories

Product: Waterproof watches
Number of displays: 1,000
P-O-P company: Sector Design & Marketing Ltd., Leicester, England
Distribution: Jewelry and sporting goods stores and airport shops
Introduction: November 1998
Duration: Permanent
Construction: Metal and acrylic
Display set-up: Sekonda salespeople
Sekonda's display for waterproof watches features a bubbling illuminated water tank that creates movement and attracts attention.

Henschel-Steinau Inc.
Panama Jack
Comments: The upscale permanent merchandiser for reading glasses offers a "library" feeling with leather-bound bookends on each side. It's easy to shop on all sides, provides diopter information and mirrors on all sides, and has hidden casters for mobility. The unit was sold into Wal-Mart and bookstores.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.

Client: NFL Properties, New York
Products Promoted: NFL On Field Apparel (formerly Pro Line) by licensees Nike, Adidas & Puma

Client: Carhartt Inc., Dearborn, Mich.
Products Promoted: Denim jeans
Objective: To promote brand equity in the denim market in mass merchant locations. The client wanted to capitalize on its product's rugged work appeal.
Introduction: August 1999
Construction/Materials: Pre-printed labels, corrugated, wire and wood
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: MZ Berger Watch Co., Long Island City, N.Y.
Product Promoted: Star Wars licensed watches
Objective: The endcap draws attention with its large, four-color graphics. It was launched to complement the opening date of the movie.
Number of Displays: 3,000
Introduction: May 1999
Construction: Vacuum forming, pegboard, metal, four-color graphics
Producer: Packaging Concepts Ltd., Smithfield, R.I.

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Watches
Objective: To introduce Star Wars character watches to children in concert with the release of the "Episode I" feature film.
Number of Displays: 4,800
Introduction: May 1999
Construction: 200-pound B-flute, bleach white corrugate two colors plus four-color litho header
Producer: Triangle Display Corp., Philadephia

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Collector watches with case
Objective: To promote collector character watches and display cases to children with graphics that tie into the movie. The display was designed to show the full product to catch the consumer's eye.
Number of Displays: 2,400
Introduction: May 1999
Construction: 200-pound B-flute corrugated, flexo-printed with four-color litho header
Producer: Triangle Display Corp., Philadelphia