Apparel & Accessories

Client: U.S. Vision, Blackwood, N.J.
Distribution: Independent optical stores and department stores
Size of Run: 200
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Jewelry
Objectives: To promote a new line of fashion eyewear frames created by the German designer, Yoko Wolff. The display had to incorporate the "ecology image" of the frames and play up the image designs and the wolf eyes logos while merchandising 12 frames in a 1-square-foot footprint.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.

Retail chain: Wal-Mart Stores Inc.
Marketer: Sharp International
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Purpose of display: As part of a tri-vendor program, this countertop display was made exclusively for Wal-Mart to showcase three different watch brands.

Client: Seiko Corp. of America, Mahwah, N.J.
Distribution: Department stores and specialty jewelry retailers
Size of Run: 1,000 72-inch banners, 5,000 30-inch banners
Producer: Abstrategy Design & Mfg., Matawan, N.J.
Division: Permanent, Jewelry
Objectives: To merchandise Seiko's new Kinetic watches and Pulsar's illuminated Solar watches. To create an elegant and exciting graphic element based on the movement of the Kinetic watch and the illuminated face of the Solar watch.

Division: Permanent, Sports Equipment

Client: Seiko/Pulsar, Mahwah, N.J.
Distribution: Hip hop shops, alternative sport stores and trend-setting retail environments
Size of Run: 500
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Jewelry

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.

Product: Anchor Blue denim jeans
Number of banners: 150 sets of five each
P-O-P companies: Butler, Shine & Stern (design), Sausalito, Calif.; Jomar Inc. (manufacture), Pomona, Calif.
Distribution: Millers Outpost retail stores
Introduction: July 1998
Duration: Permanent
Construction: Screenprinted poly/cotton blend material
Display set-up: Retailers