How has the role of P-O-P in your company's overall marketing efforts changed in the past five years? P-O-P Budgets: How do you predict your P-O-P budget will change for 2003? Display Acceptance: When your displays get rejected by retailers, when do you typically know? How often are your displays part of a broader, integrated marketing campaign? Tough Choices: Multiple Signs vs. One Display -- Which option would you choose? Tough Choices: Placement vs. Private Labels -- Which option would you choose? Sales Lift: Please estimate by what percent your P-O-P programs increase sales. New Era Countertop P-O-P Budgets: How did your most recent annual budget change? How has the role of ad agencies changed in relation to your P-O-P campaigns? First Previous 564 565 566 567 568 Next Last