Apparel & Accessories

Product: Serengeti sunglasses
Number of displays: 1,000
P-O-P company: Kendal King, Kansas City, Kan.
Distribution: Optical specialty stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood frame with metal accents, acrylic header and trays, screenprinted logo
Display set-up: Retail staff
This countertop display for Serengeti sunglasses from Bushnell reflects the product's elegance while supporting its new logo and brand positioning.

Client: Checkland Kindleysides, Leicester, U.K.
Size of Run: 3,600
Producer: Westiform Inc., Greenwich, Conn.
Division: Permanent, Personal Products and Accessories: Apparel and Sewing Notions
Comments: Eight variations of this sign were designed to provide maximum flexibility at retail in multiple channels and countries. They can sit on a flat surface or be hung on the wall or from the ceiling.

Product: Wrist computers
Number of display: 1,500 (500 in U.S.)
P-O-P company: Innerpoint, Rauma, Finland
Distribution: Specialty and sporting goods stores
Introduction: September 2001
Duration: Semipermanent
Construction: Aluminum, steel, glass
Display set-up: Retail staff and company sales representatives
A floorstand and two countertop displays showcase the new line of Suunto wrist computers from Finland. The displays feature LED lights on each side of the watch samples to draw more attention to them.

Client: Nike Inc., Beaverton, Ore.
Size of Run: 1,000
Producer: Cormark Inc., Elk Grove Village, Ill.
Division: Permanent, Personal Products and Accessories
Comments: Ease of shopability was a key design objective of this duffle bag merchandiser. The display allows consumers to freely examine merchandise and provides prominent display of additional stock.

Client: Jansport, Appleton, Wis.
Size of Run: 930
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Personal Products and Accessories: Jewelry
Comments: Backpack displays have traditionally been placed on walls, but this unit put the product on the retail floor. Sample padded straps are mounted to the side panels for consumers to feel.

Client: Nike Inc., Beaverton, Ore.
Size of Run: 1,700
Producer: Cormark Inc., Elk Grove Village, Ill.
Division: Permanent, Personal Products and Accessories: Jewelry
Comments: This floorstand and a matching countertop display were developed with universal components for worldwide compatibility and branding. Additional security features prevent theft of the sunglasses.

Client: Sara Lee Hosiery, Winston-Salem, N.C.
Size of Run: 4,500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Personal Products and Accessories: Apparel and Sewing
Comments: An unconventional tilt to the product trays and layered curves designed to simulate the shape of a woman's legs help to give this display its unique look and grab attention at retail.