Apparel & Accessories

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Sara Lee Hosiery, Winston-Salem, N.C.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Size of Run: 13,500
Comments: The goal was to create a jazzy look that would attract kids and parents. The client says there was a 30% increase in sales after the floorstand was introduced at retail.

Products: Gun cases, gear bags and accessories
Number of displays: 1,200 slatwall gun case displays, 150 ATV racks, 35 freestanding gun case displays in first run
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Distribution: Sporting goods stores
Introduction: August 2002
Duration: Permanent
Construction: Metal, wood header and casters on floorstand
Display set-up: Retail staff

Retail Category: Motion, Light or Sound
Display Type: Account-Specific/Category Management
Client: High Sierra, Vernon Hills, Ill.
Producer: The Packaging House Inc., Chicago
Size of Run: 800
Comments: This motor-driven display for carry-on luggage moves product in two different directions using the same motor and gear mechanism. The display also utilizes a button-activated voice chip that explains product features.

Client: Foster Grant, Smithfield, R.I.
Introduction: August 2001
Number of displays: 2,500
Distribution: Mass merchants, drugstores
Construction/Materials: Injection molding, thermoforming, extrusions, acrylic, melamine and printed graphics.
P-O-P company: PCL, Lincoln, R.I.
Comments: Foster Grant utilized licensed images of Jeff Gordon and Cindy Crawford to promote its line of sunglasses with cases.

Client: Nike Inc., Beaverton, Ore.
Producer: Cormark, Elk Grove Village, Ill.
Comments: Nike's Techlab displays feature sample watches mounted on the sides to enable consumers to try on the watches while maintaining product security. Translucent tops allow over-head lighting to filter into the case and illuminate the product.

Client: Heritage Industries, Elk Grove Village, Ill.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: Real ash uprights, laser-cut sheet metal shelves and prominent use of Kenneth Cole logo plates combine to give this display an elegant look that complements the brand.

Samsonite uses P-O-P to pursue casual & sport bag markets

The display for Samsonite's new line of backpacks has an industrial look to highlight the durability of the Samsonite brand with teen and college-age consumers.
Producer: Accent Display Corp., Cranston, R.I.

Product: Serengeti sunglasses
Number of displays: 1,000
P-O-P company: Kendal King, Kansas City, Kan.
Distribution: Optical specialty stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood frame with metal accents, acrylic header and trays, screenprinted logo
Display set-up: Retail staff
This countertop display for Serengeti sunglasses from Bushnell reflects the product's elegance while supporting its new logo and brand positioning.