Alcohol

Product: Coors Light
P-O-P company: Graphic Communications, Golden, Colo.
Distribution: Grocery, convenience, liquor and drug stores
Construction: Paper stock

Product: Miller Lite, Genuine Draft and Genuine Draft Light beers
Number of displays: 5,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: On-premise locations
Introduction: October 1992
Duration: Permanent
Construction: Electriglas, a neon-filled, cut-glass panel
Miller Brewing chose a sealed neon sign for its on-premise efforts, noting its safety as a key concern.

Anheuser-Busch Tip Jar
Thomas A. Schutz Co.

Product: Seagram Chateau & Estate Wines Co. Champagne Perrier-Jouet
Number of displays: 600
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Wine shops and bistros
Introduction: September 1992
Duration: Temporary
Construction: Litho mounted on corrugated
The can-can dancer kicks her way to high impulse sales for Champagne Perrier-Jouet.

Product: Brown-Forman Beverage Jack Daniel's Country Cocktails
Number of displays: 20,000
P-O-P company: Spaulding & Frost Co., Fremont, N.H.
Distribution: Grocery and liquor stores
Introduction: March 1992
Duration: Permanent
Construction: White pine structure with metal header.
Officials at Jack Daniel's say their wood display for Country Cocktails is a "home run."

Products: Stroh's and Stroh's Light beers
P-O-P companies: Moebius Printing Co., Milwaukee (printing); Wescott Paper Products Co., Detroit (die cutting and finishing)
Distribution: Grocery and liquor stores
Construction: Printed on paper and mounted to chipboard

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Product: Coors, Coors Light and Coors Extra Gold beers
P-O-P company: Everbrite Inc., Greenfield, Wis.
Number of displays: 23,000
Distribution: On-premise and off-premise accounts
Introduction: January 1992
Duration: Permanent

Neon signs step into the environmentally conscious 21st century with three interchangeable elements.