Alcohol

Product: Barton Beers St. Pauli Girl beer
Number of displays: 3,500 on-premise kits; 5,000 mobiles; 20,000 each of static clings, digital price posters and display cards
P-O-P company: The Promotion Agency Inc., Greenwich, Conn.
Distribution: On and off premise
Introduction: September 1993
Duration: Promotional
Construction: Molded plastic (tip bank); plastic (pennants); paper (banner); corrugated (remaining materials)

Client: Anheuser-Busch Inc.
Producer: Trans World Marketing

Client: Paddington Corp.
Producer: Display Masters

Client: Stroh Brewery Co.
Producer: KCS Industries Inc.

Client: House of Seagram
Producer: Heritage Frame & Glass Creations

Product: Schieffelin & Somerset Co. Johnnie Walker Red Label Scotch whisky
Number of displays: 4,400
P-O-P companies: U.S. Display Inc., (manufacture), St. Louis; Focus Marketing, (promotion development), Norwalk, Conn.
Distribution: Liquor and chain grocery stores
Introduction: September 1993
Duration: Promotional
Construction: Cardboard with four-color printing, hot stamping and high-gloss varnish

Products: Pittsburgh Brewing Co. Golden Lager and J.J. Wainright's beers
P-O-P company: Lawless Packaging & Display, Buffalo, N.Y.
Number of displays: 500
Distribution: Beer distribution centers
Introduction: April 1993
Duration: Semi-permanent
Construction: Corrugated plastic
Pittsburgh Brewing first utilized this durable display for its Golden Lager brand and now for its J.J. Wainright's brand. The removable header doubles as an easel card, allowing both brands to be displayed simultaneously.

Product: Wine
Number of displays: 350
P-O-P company: AM&D Co., Willits, Calif.
Distribution: Fine wine and grocery stores
Introduction: July 1993
Duration: Permanent
Construction: Hand-painted pine
Retailers may be inclined to keep the display for The Hess Collection wines in place for more than a year, says a company official.