Alcohol

Company: Mountaintop Corp., Norwalk, Conn.
Product: Attakiska Alaskan Vodka
Number of displays: 200
Average unit cost: $133
P-O-P company: The Howard Marlboro Group, New York
Distribution: Liquor, grocery stores
Introduction: June 1991
Duration: Permanent
Construction: Acrylic and corrugate
Attakiska Alaskan Vodka moves off the shelves with its own display.

Type: Suspended 3-D display
Printing Process: Direct print, two color
Number Printed: 5,000
Cost: $5 to $15
Release: January 1991
Client: Southland Corp.
Producer: O'Grady Containers Inc., Fort Worth, Texas
Comments: Football bowl season beer promotion, 200 pound E-Flute.

Type: Promotional presentation
Printing Process: Full litho label
Coating: Aqueous
Number Printed: 10,000
Cost: $40-plus
Release: November 1990
Client: Canandaigua Wine Co.
Product: Marcus James wine
Producer: Lawless Corp., North Tonawanda, N.Y.
Comments: Two-color litho on solid bleached sulfate laminated to E-Flute, single face.

Product: Imported Suntory Draft Beer
Number of displays: 2,000
P-O-P company: Paladin II, Floatura USA
Distribution: Liquor stores, C-Stores and groceries
Introduction: July 1991
Duration: Promotional
Construction: Vinyl model over paper-mounted header and riser
A blimp display for Suntory Draft Beer can fly in several possible locations.

Advertiser: Miller Brewing Co., Milwaukee, Wis.
Producer: Everbrite Inc. Greenfield, Wis.
Objective: The use of a two-sided neon sign is a first for Miller Lite Beer. The high visibility of real neon is used to backlight the Lite logo which appears on both sides of the sign. Lite's message is visible to people outside as well as inside the store.

Advertiser: The House of Seagram, New York
Producer: IDL Inc., Pittsburgh, Pa.
Objective: To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Motion Displays
Advertiser: Coors Brewing Co., Golden, Colo.
Producer: Graphic Communications Inc., Golden, Colo.
Objective: To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Advertiser: Hiram Walker Liqueurs, Windsor, Canada
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: This is the fourth in a series of "Count Drinkula" promotions targeted at Halloween party occasions. The unique fluttering bat motion adds lifelike action that attracts attention.