Alcohol

Client: Martlett Importing Co.
Producer: P.O.P. Displays Inc.
Category: Thermo-formed Plastics: Sign
Comments: These signs are manufactured from a variety of materials and processes, including vacuum forming, lithography, silkscreening and hot stamping. They have the look of injection molding at the cost of vacuum forming.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Wall Unit
Comments: The 3-D photography provided the opportunity to bring excitement to replacement faces, and at the same time, make full use of an existing P-O-P element. Backlighting extends the depth of field and enhances the sharpness of the image, which is often lost in other 3-D processes.

Client: Bacardi Imports Inc.
Producer: Wordenglass & Electricity Inc.
Category: Extruded Plastics: Sign
Comments: Bacardi wanted a sign that was relatively low cost, able to change with the promotion of new products and could be shipped with little or no freight damage, Electriglas captures neon in flat glass, allowing for unlimited graphic design possibilities.

Client: Zima Beverage Co.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Sign
Comments: The combined use of backlit clear acrylic and reflective acrylic parallel the uniqueness of the product. The reflective properties of the acrylic denote the product's clean, light taste.

Client: Hiram Walker & Sons Inc.
Producer: Rapid Mounting & Finishing Co.
Primary designer: Flair Communications Agency Inc.
Category: Paper: Pole Display
Comments: Key to the design is the open space at either side of the bottle and box. As the display turns, there are times when you can see through them from one side of the display to the other. The bottle and box are offset to the right to best fill the shape of the triangle, and the side of the box is angled out to meet the edge of the bottle on the other side.

Client: Hiram Walker & Sons Inc.
Producer: Rapid Mounting & Finishing Co.
Primary designer: Flair Communications Agency Inc.
Category: Paper: Sign
Comments: To create the cleanest possible edge to the trees, the interior openings were cut first. Half of the sheets were cut from the face and half from the back, using the same die. The openings in the foil/foam pieces were then scraped out, and the preprinted plastic sheet was sandwiched between a front and back piece. The outside cut was finally made to the three layers at once.

Product: Hiram Walker & Sons Inc. Canadian Club whisky
P-O-P company: Flair Communications, Chicago
Number of displays: 3,200 pole toppers, 6,000 case cards
Distribution: Chain drug, liquor and independent stores
Introduction: March 1993
Duration: Temporary
Construction: Die-cut board
Canadian Club whisky has undergone a radical label change, but Hiram Walker is anxious to assure its consumers that nothing inside the bottle has changed.