Alcohol

Advertiser: The House of Seagram, New York
Producer: Beeco Mfg. Co., Chicago
Objective: To link Glenlivet Scotch with 1990 British Open played at St. Andrews Golf Course. By gold etching the names of all past winners around the litho insert of the club house and heading the mirror "The Glenlivet," the company created a center of attraction for outlets and country clubs' 19th hole lounges.