Alcohol

Product: Henry Weinhard's Private Reserve and Private Reserve Dark beers
P-O-P company: 206 Marketing, Portland, Ore.
Distribution: Supermarkets and convenience stores
Introduction: May 1994
Duration: Permanent
Construction: Metal wire (rack); canvas (headers and side panels)
The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.

Product: Hiram Walker & Sons Inc. Cutty Sark Scots Whisky
P-O-P company: Bish Creative (design and concept), Lake Zurich, Ill.; Westcott Paper Products (manufacturing and finishing), Detroit
Distribution: Liquor stores
Introduction: November 1994
Duration: Seasonal
Construction: 55-point board covered in multicolored printed paper (frame); cardboard with foil and 4-color covering and embossing (revolving gift-box replica)

Client: Jim Beam Brands Co.
P-O-P company: Ruszel Woodworks Inc.

Client: G. Heileman Brewing Co.
P-O-P company: Fallon Luminous Products Corp.

Product: Labatt USA Red Stripe beer
Number of signs: 1,000
P-O-P companies: The Marketing Continuum (design), Dallas; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Polycarbonate and neon
Measuring only 6 inches wide by 12 inches high by 4 inches deep, a miniature neon sign for Red Stripe can be placed on a back-bar location, mounted to a wall or hung from a ceiling.

Client: Hiram Walker & Sons Inc.
P-O-P company: Visual Marketing Inc.