Alcohol

Client: Labatt USA
P-O-P company: The Marketing Continuum Inc., Dallas

Product: Miller Lite
Number of signs: 2,100
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: February 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes and micro-processor-based sequencer
The Miller neon sign is an eye-catching P-O-P piece for any on-or off-premise Miller Brewing account.

Client: Anheuser-Busch Inc.
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Jim Beam Brands
P-O-P company: Acrylic Designs Inc., Springfield, Vt.

Client: Anheuser-Busch Inc.
P-O-P company: Rapid Mounting & Finishing Co., Chicago

Client: Hiram Walker & Sons
P-O-P company: Data Display Systems, Philadelphia

Client: Heineken USA
P-O-P company: P.O.P. Inc., Woodside, N.Y.

Client: Heublein Merchandising Services
P-O-P company: The Dyment Co., Erlanger, Ky.

Client: Barton Beers Ltd.
P-O-P company: KCS Industries Inc., Milwaukee