Alcohol

Product: Henry Weinhard's Private Reserve and Private Reserve Dark beers
P-O-P company: 206 Marketing, Portland, Ore.
Distribution: Supermarkets and convenience stores
Introduction: May 1994
Duration: Permanent
Construction: Metal wire (rack); canvas (headers and side panels)
The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.

Product: Hiram Walker & Sons Inc. Cutty Sark Scots Whisky
P-O-P company: Bish Creative (design and concept), Lake Zurich, Ill.; Westcott Paper Products (manufacturing and finishing), Detroit
Distribution: Liquor stores
Introduction: November 1994
Duration: Seasonal
Construction: 55-point board covered in multicolored printed paper (frame); cardboard with foil and 4-color covering and embossing (revolving gift-box replica)

Client: Miller Brewing Co.
P-O-P company: DCI Marketing

Client: Ryan Partnership
P-O-P company: Display Technologies

Client: Coors Brewing Co.
P-O-P company: Fallon Luminous Products Corp.

Product: Blitz-Weinhard Brewing Co. Weinhard's Boar's Head Red beer
Number of displays: 1,800
P-O-P companies: 206 Marketing (design), Portland, Ore.; Neon Impressions (manufacture), Pittsboro, N.C.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Injection-molded plastic (outer housing); neon tubing
Blitz-Weinhard is utilizing a neon sign that incorporates motion for the introduction of Weinhard's Boar's Head Red.