Alcohol

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller beer
Objective: Miller Beer and Sports Illustrated magazine collaborated for the second year on a July 4th summer promotion that featured supermodel Rebecca Romijn as part of a "scratch-n-sniff" promotion. The towel banner had a dual purpose because it became a functional dealer loader after the program was over.
Introduction: May 1998
Construction/Materials: Patented Matrix terry cloth
P-O-P Company: 3 Strikes Custom Design, Stamford, Conn.

Client: Stroh Brewing Co., Detroit
Products Promoted: Colt 45, St. Ides malt liquor, Schlitz malt liquor
Objective: To increase brand exposure in the front window of the store without cluttering the window.
Introduction: January 1998
Construction/Materials: Vinyl
P-O-P Company: ClearChoice Marketing, Charlotte, N.C.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: The client wanted to capitalize on the positive response of the similar MGD Carton Pool Table Lamp, but decided to offer a smaller version to fit different areas within key on-premise accounts. By offering both, retailers could rotate the pieces.
Introduction: July 1998
Construction/Materials: Corrugated, metal, light fixture
P-O-P Company: Great Northern Corp., Racine, Wis.

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To combine the imagery of Busch beer and NASCAR in an eye-catching, 3-D banner.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Price Weber Marketing Inc., Louisville, Ky.
Product Promoted: Early Times Old Style Kentucky Whisky
Objective: Designed to hold 50 ml bottles of the product, this counter unit's goal was to increase product visibility at off-premise locations while encouraging impulse buying. The display incorporates a real horseshoe, which helps connect the consumer with the brand image.
Introduction: May 1998
Construction/Materials: Acrylic, aluminum horseshoe, screen printing

Product: Yuengling Brewery products
Number of displays: 1,500 initial run; ongoing production
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: Regional on-premise accounts
Introduction: Fall 1998
Duration: Permanent
Construction: Lightweight polymer frame double-strength glass
Display set-up: Retail staff
A replica of an antique mirror made for Yuengling Brewery at the turn-of-the-century is being used to draw consumers to America's oldest brewery.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: To help build brand awareness and customer loyalty for specific event promotion. The initial launch was for Speed Week in Daytona, Fla.
Introduction: January 1999
Construction/Materials: Corrugated
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Genesee Brewing Co., Rochester, N.Y.
Product Promoted: Honey Brown Lager
Objective: The client wanted a 3-D display that would stand out from its competitors' marketing strategies for St. Patrick's Day celebrations.
Introduction: January 1999
Construction/Materials: Single-image casting using a non-distortion printing on polyethylene
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: UDV, Stamford, Conn.
Product Promoted: Smirnoff Vodka
Objective: To create a consistent and prominent brand presence and secure floor space in retail and duty-free environments. The overall appearance conveys a cold, crisp and clean image.
Introduction: January 1999
Construction/Materials: 3/8-inch clear and frosted acrylic with brushed aluminum accents and mounted duratrans. The base is MDF with brushed aluminum laminate. The header panels are screen-printed brushed aluminum.
P-O-P Company: Acrylic Designs Inc. Springfield, Vt.