Alcohol

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Seagram Americas
Producer: Focus Packaging & Display Group, San Diego
Size of Run: 750
Comments: Colorful fiberoptic lighting gave this sign an added sense of motion. Combined with the brand's graphic identity, the piece made a compelling visual presentation in what is normally a dark on-premise environment.

Jim Beam Brands is targeting on-premise accounts with promotional programs that build on the personality and brand image of the company's products.

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Miller Brewing Co.
Producer: Add-Vision Inc., Grass Valley, Calif.
Size of Run: 250-500
Comments: Thin, flat and weighing three pounds, this display is both convenient and eye-catching. Animation of bubbling beer surrounds the brand logo.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Seagram Americas
Producer: Upshot, Chicago
Size of Run: 272
Comments: A 16-phase animated lenticular design highlights this display which simulates the movement of the Absolut label peeling from the bottle and landing on an adjacent rock. The image suggests the spontaneity of skinny-dipping.