Alcohol

This double-sided neon sign was developed to gain exposure both inside and outside an account using the familiar Corona bottle and a lime.
Producer: GHN, Aliso Viejo, Calif., a subsidiary of Everbrite Inc., Greenfield, Wis.

Barton Beers discovered P-O-P's secret for success: listening to customers

Client: Anheuser-Busch Inc., St. Louis
Producer: Phoenix Display, West Deptford, N.J.
Marketing Objective: Designed to tie into 1998 Cinco de Mayo celebrations, the display features an authentic-looking red-tiled roof hacienda. The display has an open roof that allows natural light to filter in on the beer cases stacked under and around it.

Client: Bacardi-Martini USA Inc., Miami, Fla.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Marketing Objective: The goal was to create a "martini center" that would take up minimal floor space yet immediately catch the attention of consumers. The square design offers balance for the weight of the glass bottles and visibility from all sides. The metal display has acrylic shelving for merchandising several products and brochures.

Product: Pacific Ridge Pale Ale
P-O-P company: Mt. Vernon Neon Inc. (neon signs), Mt. Vernon, Ill.; Signet Inc. (metal signs), St. Louis; Dorette Inc. (tap handles), Pawtucket, R.I.; Fleming Printing Inc. (counter cards), St. Louis; Waylon Co. (graphic design), St. Louis
Distribution: On- and off-premise locations in California
Introduction: November 1997
Duration: Permanent and temporary
Construction: Neon and metal (signs), cardstock (counter cards, table tents, pole signs), corrugated (bin display)

Client: Miller Brewing Co., Milwaukee
Producer: Gage In-Store Marketing, Minneapolis
Marketing Objective: The goal for the on-premise display was to offer something relevant to Miller Lite's targeted customers (males ages 21 to 24) that would aesthetically fit into the accounts they frequent.