Alcohol

Seattle Packaging Corp.
Stimson Lane Vineyards
Comments: This display was designed to add greater impact to the basic "cut case" store display for wine. The unique look of a table setting behind a window encourages shoppers to observe it more closely.

Gage In-Store Marketing
Anheuser-Busch Inc.
Comments: The classic look of this booth lamp reinforces the heritage of the Clydesdale in promoting the company's brand.

With all of the new microbrew brands being marketed today, Pyramid Breweries Inc., Seattle, decided to distinguish its products from other brews on store shelves with new packaging and promotional materials.
   The new packaging design is appearing on six-packs, bottle labels, cartons and display cases in several thousand retail outlets in 30 states across the country.

Trans World Marketing
Miller Brewing Co.
Comments: The purpose of this item is to gain brand exposure in non-traditional areas of a bar or restaurant such as the billiard table or the dartboard. Because this merchandising item has utilitarian value, field acceptance has been very positive.

Client: International Distillers and Vintners, Hartford, Conn.
Product Promoted: J&B Scotch
Objective: The slogan for this promotional campaign is 'See J&B In A New Light,' communicating that J&B Scotch can be enjoyed in many different ways. One view of the display shows the product on the rocks, while the second view shows it in mixed drinks.
Introduction: July 1998
Number Produced: 250