Coors Light Floor/Aisle Display
Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Coors Light Cerveza Palapa Dominator
Marketer: The Integer Group
Producer: C. D. Baird & Co., West Allis, Wis.
The effectiveness of the display was assured by using authentic imported Mexican thatch to replicate a "palapa" or Mexican beach umbrella. Custom litho-printed display poles also enhance the graphics theme. According to the entrant, sales more than tripled over the same period last year.