Jim Beam Barwang Floorstand
Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 980
Production Date: March 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Liquor: Cordials and Wines
Comments: Interchangeable signage on this floorstand allows the piece to merchandise three different wines: Barwang, Canyon Road and Geyser Peak. The display increased sales by 18%, according to the contest entry form.