DeKuyper Pucker Sign
Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 920
Production Date: January 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Distilled Spirits: Illuminated or Motion
Comments: The colorful palette of red, green, purple and blue used in the sign reinforces to consumers the colorful flavor variety of Pucker liqueur offered at on- and off-premise establishments. The neon sign has a dimming feature.