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Alcohol

  • Michelob Clock

    Client: Anheuser-Busch, St. Louis
    Size of Run: 1,000
    Production Date: September 2002
    Producer: AGI Schutz Merchandising, Mt. Prospect, Ill.
    Division: Permanent, Beer: On-Premise: Illuminated or Motion
    Comments: This clock's design represents an updated visual style for Michelob. Its design spurred the development of a series of companion pieces to promote the brand.
    Michelob Clock
  • Redwood Creek Wine Rack

    Client: E. & J. Gallo Winery, Modesto, Calif.
    Size of Run: 6,000
    Production Date: December 2001
    Producer: Vintage Wood, Sebastopol, Calif.
    Division: Permanent, Liquor: Cordials and Wines
    Comments: Constructed entirely of clear pine and Baltic birch plywood, this island display was attractive to retailers because it allowed them to cross-promote other products along with several cases of wine. The brand logo is visible from all four sides without "shouting" at consumers
    Redwood Creek Wine Rack
  • DeKuyper Pucker Sign

    Client: Jim Beam Brands Worldwide, Deerfield, Ill.
    Size of Run: 920
    Production Date: January 2002
    Producer: Everbrite Inc., Greenfield, Wis.
    Division: Permanent, Distilled Spirits: Illuminated or Motion
    Comments: The colorful palette of red, green, purple and blue used in the sign reinforces to consumers the colorful flavor variety of Pucker liqueur offered at on- and off-premise establishments. The neon sign has a dimming feature.
    DeKuyper Pucker Sign
  • Cuervo Cantina

    Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
    Size of Run: 1,700
    Production Date: January 2002
    Producer: Rapid Displays, Chicago and Union City, Calif.
    Division: Temporary, Liquor: Distilled Spirits
    Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.
    Cuervo Cantina
  • Bud Bowl 2003 Stacker

    Client: Anheuser-Busch, St. Louis
    Size of Run: 5,500
    Production Date: November 2002
    Producer: Rapid Displays, Chicago and Union City, Calif.
    Division: Temporary, Beer: Off-Premise
    Comments: Achieving the dimensional look of a football stadium was the goal of this case stacker.
    The background stadium graphics are curved, and reporter Melissa Stark and the "Bring the Party Home" tagline are printed on a PETG panel to provide the illusion that the copy is floating.
    Bud Bowl 2003 Stacker
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