Alcohol

Drops Claims Relating to "Queen of Carbs"

Bill Schober looks at the recent court case between Miller Brewing and Anheuser-Busch

Reggie Award-winning promotions open the doors to stores

A-B Unleashes the "Dawgs;" Miller Unleashes the Lawyers

Client: Absolut Spirits Co., New York
Introduction: March 2004
Size of Run: 5,900
Distribution: Liquor stores, supermarkets, on-premise accounts
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.