Alcohol

Product: Blackstone wine
Number of displays: 3,000 (archway display); 2,500 (four-case rack)
P-O-P company: Anda-Burghardt Advertising Inc., Monterey, Calif.
Distribution: Primarily major supermarket chains and independent liquor stores nationwide
Introduction: August 2003
Duration: Semipermanent
Construction: Corrugated (archway display); metal endcaps (case rack)
Display set-up: Distributor's merchandising team

Product: Blackstone wine
Number of displays: 3,000 (archway display); 2,500 (four-case rack)
P-O-P company: Anda-Burghardt Advertising Inc., Monterey, Calif.
Distribution: Primarily major supermarket chains and independent liquor stores nationwide
Introduction: August 2003
Duration: Semipermanent
Construction: Corrugated (archway display); metal endcaps (case rack)
Display set-up: Distributor's merchandising team

Santa may be surprised to find his sleigh pulled not by reindeer, but by big red sevens, including one with a blinking nose. The client wanted to tie in its logo with the Christmas legend during the holiday season. The versatile display can be used as a pole or as a hanging display. Some highlights:

• Clear PETG. It gives the illusion that the sleigh is being pulled through the air.
• A play on words. "Seagram's Greetings" ties in directly with the brand name.

Labatt USA's diverse lineup of beers presents potential and challenge, and new, tighter processes ensure P-O-P meets the needs of all its brands, channels and customers