Alcohol

Client: The Integer Group, Golden, Colo.
Introduction: July 2003
Number of displays: 248
Distribution: On-premise
P-O-P company: Array, Hartland, Wis.
Comments: Being the latest official sponsor of the NFL, Coors Brewing played up its partnership in this pool table lamp. The lamp is a permanent display for two brands -- Coors and the NFL.

Client: Miller Brewing Co., Milwaukee
Introduction: January 2004
Distribution: On- and off-premise
Comments: It's all about the Super Bowl party, and Miller knows it. Its promotion includes a sweepstakes to win Sony TVs and partners up with snack essentials -- Hormel Chili, Chi Chi's Salsa/Herdez Salsa, Dean's Dip and Hefty garbage bags. The on- and off-premise P-O-P includes standees, counter cards, pennant strings and banners. Some displays feature ESPN commentators Chris Berman and Tom Jackson.

Client: Miller Brewing Co., Milwaukee
Introduction: January 2004
Distribution: On- and off-premise
Comments: It's all about the Super Bowl party, and Miller knows it. Its promotion includes a sweepstakes to win Sony TVs and partners up with snack essentials -- Hormel Chili, Chi Chi's Salsa/Herdez Salsa, Dean's Dip and Hefty garbage bags. The on- and off-premise P-O-P includes standees, counter cards, pennant strings and banners. Some displays feature ESPN commentators Chris Berman and Tom Jackson.

Client: The Integer Group, Golden, Colo.
Introduction: December 2003
Number of displays: 1,750
Distribution: Supermarkets and c-stores nationwide
P-O-P company: Crew Design Inc., Kent, Conn.
Comments: Tying in with its popular television ads, Coors Brewing's "Here's to the Super Bowl" display consists of a 4-foot-tall, two-piece pop-up display. Cases of beer surround the display, which looks like a Super Bowl trophy. The display is quick and easy to set up. It ships in a pizza-sized box.

Client: Anheuser-Busch Inc., St. Louis
Introduction: August 2003
Number of displays: 3,000
Distribution: Liquor stores nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Anheuser-Busch launched this football crown display this summer for both Bud Light and Budweiser to increase brand awareness of both brands just as the NFL season kicked off. It remained in stores for six weeks.

Product: Blackstone wine
Number of displays: 3,000 (archway display); 2,500 (four-case rack)
P-O-P company: Anda-Burghardt Advertising Inc., Monterey, Calif.
Distribution: Primarily major supermarket chains and independent liquor stores nationwide
Introduction: August 2003
Duration: Semipermanent
Construction: Corrugated (archway display); metal endcaps (case rack)
Display set-up: Distributor's merchandising team