Captain Morgan "Captain & Cola" Rotating Sign
Client: Diageo
Country of Production: China
Distribution: United States
Intended Length of Use: 24 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 5/18/2007
Number of Displays: 300
Objectives: The Captain Morgan brand team at Diageo wanted a new, permanent piece to support the "Great Taste of Captain & Cola" promotional theme. The directive was to create a piece that would boost awareness of the theme with a compelling combination of light and motion.