Alcohol

Retailer: A&P
Location: Yonkers, NY

Client: Heineken USA/Alcone Marketing
Country of Production: United States
Distribution: United States
Intended Length of Use: 1 months
Producer: Multi Dimensional Resources
Unit Cost: Under $100
Production Date: 11/29/2007
Number of Displays: 3,050

Client: Craft Brands Alliance
Country of Production: China
Distribution: On-premise accounts in the U.S.
Intended Length of Use: 24 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 1/22/2007
Number of Displays: 1,000

Client: Molson
Country of Production: United States
Distribution: On-premise establishments in Canada
Intended Length of Use: 36 months
Producer: Everbrite LLC
Unit Cost: Under $300
Production Date: 6/8/2007
Number of Displays: 160
Objectives: The primary objective of this piece was to attract the attention of the consumer through the use of motion. The "cold" aspect of the product is emphasized by the frosting motion that takes place on the vacuum-formed plastic beer glass.

Client: DraftFCB
Country of Production: United States
Distribution: Liquor stores, clubs and bars in the U.S.
Intended Length of Use: 5 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 7/27/2007
Number of Displays: 176

Retailer: ShopRite
Location: Yonkers, NY

Retailer: ShopRite
Location: Yonkers, NY

Client: Moet Hennessy USA
Country of Production: United States
Distribution: Wine and liquor retailers in the U.S.
Intended Length of Use: 6 months
Producer: Multi Dimensional Resources
Unit Cost: Under $200
Production Date: 9/24/2007
Number of Displays: 250
Objectives: Casa Lapostelle wanted to reinforce the "green" feel with natural materials and provide an upscale look that would convey the brand's premium image.

Client: The Boston Beer Co.
Country of Production: United States
Distribution: On-premise accounts in the U.S.
Intended Length of Use: 24 months
Producer: Everbrite LLC
Unit Cost: Under $200
Production Date: 10/5/2007
Number of Displays: 100