Alcohol

Retailer: Food 4 Less
Location: Bolingbrook, IL

Client: Alcone Marketing Group and The Jay Group, Lancaster, PA
Product(s) Promoted: Tecate Beer
Distribution: Liquor stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/26/07
Intended Duration: 3 months
Dimensions (H x W x D): 22" x 80" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: Draftfcb for Brown-Forman Corp., Chicago, IL
Product(s) Promoted: Jack Daniel's Tennessee Whiskey
Distribution: Nationwide Supermarkets and Liquor Chains
Number of Stores: 400
Production Run Quantity: 400
Introduction: 3/30/07
Intended Duration: 60-90 day summer selling period
Dimensions (H x W x D): 84" x 60" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Baird Display, Waukesha, WI

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Client: Draftfcb for Brown Forman Corp., Chicago, IL
Product(s) Promoted: Jack Daniel's Tennessee Whiskey
Distribution: Liquor Stores
Number of Stores: 268
Production Run Quantity: 268
Introduction: 4/13/07
Intended Duration: 3 months
Dimensions (H x W x D): 96" x 74" x 38"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: Bacardi
Producer: Bish Creative Display Inc.
Objectives:To create a summer program that represented the artistic and intrinsic value of the Grey Goose family of vodka. To create a shadow box display that provided the opportunity to promote the product below, on the sides and above, creating a picturesque view of the family of Grey Goose.
Materials: Corrugated display, molded composite frame, 4-color process graphics, fluorescent light, actual glass bottles, silk fabric, EPS molded base.

Retailer: Dominick's
Location: Chicago