Alcohol

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Bud Light
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 1,539
Production Run Quantity: 1,539
Introduction: 2/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 38" x 25" x 14"
Weight: 15 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: Alcone Marketing/The Jay Group/Heineken USA, White Plains, NY
Product(s) Promoted: Tecate/Tecate Light
Distribution: On- and off-premise in Texas
Number of Stores: Unknown
Production Run Quantity: 517
Introduction: 8/1/08
Intended Duration: Permanent
Dimensions (H x W x D): 17" x 25" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: Draftfcb, Chicago, IL
Product(s) Promoted: Whiskey
Distribution: Liquor & grocery stores nationwide
Number of Stores: 532
Production Run Quantity: 532
Introduction: 5/1/09
Intended Duration: 1 year +
Dimensions (H x W x D): 78" x 36" x 6"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Bish Creative Display, Lake Zurich, IL

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Design of the Times 2009 Contest Declaration

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light and Bud Select
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 3,400
Production Run Quantity: 3,400
Introduction: 5/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 38" x 24" x 8"
Weight: 15 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Negra Modelo beer brand
Distribution: On-premise nationwide
Number of Stores: 510
Production Run Quantity: 550
Introduction: 1/20/08
Intended Duration: Three years required, but designed for five.
Dimensions (H x W x D): 24" x 17" x 5"
Weight: 6 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Alluma Tech Inc., Franklin, WI

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Design of the Times 2009 Contest Declaration

Client: Jay Group & Alcone Marketing for Heineken, Elizabethtown, PA
Product(s) Promoted: Dos Equis Beer
Distribution: Liquor Stores
Number of Stores: 220
Production Run Quantity: 220
Introduction: 9/24/08
Intended Duration: 3 months
Dimensions (H x W x D): 84" x 24" x 36"
Weight: 12 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Golden, CO
Product(s) Promoted: Coors Banquet
Distribution: Nationwide on- and off-premise accounts
Number of Stores: 235
Production Run Quantity: 235
Introduction: 5/15/09
Intended Duration: June-October 2009
Dimensions (H x W x D): 18" x 28" x 8"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Banquet and Coors Light
Distribution: Liquor Stores Nationwide
Number of Stores: 400
Production Run Quantity: 400
Introduction: 11/1/08
Intended Duration: 4 - 6 weeks
Dimensions (H x W x D): 26" x 48" x 26"
Weight: 30 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Brand: Southern Comfort Co., Louisville, Ky.
Display company: TracyLocke, New York
Displays: Floor graphics, shelf talkers, neck hangers, cold racks and secondary displays
Key insight: More consumers are entertaining at home and want easy-to-serve beverages.
Solution: At-home usage tests revealed four out of five consumers would buy Southern Comfort premixed cocktails without tasting them first. Messaging touts their easy use.