Alcohol

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Light
Distribution: Liquor Stores Nationwide
Number of Stores: Not available
Production Run Quantity: 1,018
Introduction: 2/1/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 53" x 33" x 21"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: Integer on behalf of MillerCoors, Golden, CO
Product(s) Promoted: Coors Light
Distribution: Nationwide
Number of Stores: Unknown
Production Run Quantity: 13,740
Introduction: 2/6/09
Intended Duration: 6 weeks
Dimensions (H x W x D): 7" x 5" x 5"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2009 Contest Declaration

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Michelob Amber Bock, Pale Ale, Dunkel Weisse, Porter, Honey Lager and Original Lager, plus Shock Top Belgian White and Hop Hound Amber
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 3,199
Production Run Quantity: 3,199
Introduction: 3/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 76" x 17" x 15"
Weight: 15 lbs.
Budget Category (U.S.): $26 - $50 (display only)

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Modelo Especial beer brand
Distribution: On-premise nationwide
Number of Stores: 525
Production Run Quantity: 575
Introduction: 1/20/08
Intended Duration: Three years required, designed for five years.
Dimensions (H x W x D): 24" x 20" x 5"
Weight: 5 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Alluma Tech Inc., Franklin, WI

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Design of the Times 2009 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Beer
Distribution: On-Premise, Off-Premise
Number of Stores: 100
Production Run Quantity: 100
Introduction: 3/1/09
Intended Duration: 3-5 Years
Dimensions (H x W x D): 34" x 10" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: D.G. Yuengling & Son Inc., Pottsville, PA
Product(s) Promoted: Yuengling Beer
Distribution: Supermarkets
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/09
Intended Duration: 60-90 days
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 12 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: Dr Pepper Snapple Group, Plano, TX
Product(s) Promoted: Rose's Cocktail Mixers
Distribution: Convenience Stores Nationwide
Number of Stores: 1,000-3,000
Production Run Quantity: 1,000 of each
Introduction: 5/15/09
Intended Duration: More than a year
Dimensions (H x W x D): 75" x 96" x 24"
Weight: 735 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: NYSCO Products, Bronx, NY

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Design of the Times 2009 Contest Declaration

Client: Beam Global Spirits, Deerfield, IL
Product(s) Promoted: Rum
Distribution: Nationally in bars, restaurants, liquor and grocery stores
Number of Stores: 1,000
Production Run Quantity: 170 - 1,450 each of 8 different elements (4,565 pcs. total)
Introduction: 3/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 78" x 72" x 36"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: The Integer Group for MillerCoors, Lakewood, CO
Product(s) Promoted: Coors Light
Distribution: Supermarkets in Delaware, Maryland, New Jersey, New York, Connecticut, Rhode Island, Maine & Massachusetts
Number of Stores: Unknown
Production Run Quantity: 142
Introduction: 4/15/09
Intended Duration: Permanent
Dimensions (H x W x D): 40" x 40" x 6"
Weight: 18 lbs.
Budget Category (U.S.): $351 - $400 (display only)

Bavaria S.A., a Bogotá, Colombia-based subsidiary of SABMiller, promoted its Club Colombia brand with this 3-D aisle violator that features a full-sized replica of a bottle of beer. As an already established brand, the goal of this display was to attract new consumers and increase sales in mass merchants. The material is durable enough to be placed indoors or out and is difficult to damage or break. The bottle on the display spins, and the copy roughly translates to "How can you resist the refined flavor."