Alcohol

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Bud and Bud Light Chelada
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 509
Production Run Quantity: 509
Introduction: 1/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 90" x 24" x 15"
Weight: 15 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: Walgreens, Deerfield, IL
Product(s) Promoted: Wine, Champagne and Wine Accessories
Distribution: Walgreens stores in Florida
Number of Stores: 250
Production Run Quantity: 250
Introduction: 12/1/08
Intended Duration: 4 years
Dimensions (H x W x D): 72" x 60" x 60"
Weight: 200 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Design Phase, Waukegan, IL

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Design of the Times 2009 Contest Declaration

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Kahlua coffee liqueur
Distribution: National Liquor Stores
Number of Stores: 565
Production Run Quantity: 565
Introduction: 10/1/08
Intended Duration: 13-week period ending January 10, 2009
Dimensions (H x W x D): 72" x 70" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Marketing Drive, Norwalk, CT

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Design of the Times 2009 Contest Declaration

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite and the existing Cowboys Stadium
Distribution: Supermarkets
Number of Stores: 501
Production Run Quantity: 501
Introduction: 6/30/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 48" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Milwaukee, WI
Product(s) Promoted: Miler Lite 24-ounce cans
Distribution: Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 2/16/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 36" x 17"
Weight: 29 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Aurora, IL

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Design of the Times 2009 Contest Declaration

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Malibu (Coconut, Banana, Mango, Passion Fruit and Pineapple flavors)
Distribution: National Liquor & Supermarkets
Number of Stores: N/A
Production Run Quantity: 89,064
Introduction: 10/1/08
Intended Duration: October 2008 - December 2008
Dimensions (H x W x D): 12" x 40" x 5"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)

Client: Foster's Wine Estates, Napa, CA
Product(s) Promoted: Bohemian Highway Wine
Distribution: Supermarkets & Liquor Stores
Number of Stores: 465
Production Run Quantity: 465
Introduction: 7/1/08
Intended Duration: 2 - 6 months
Dimensions (H x W x D): 60" x 34" x 10"
Weight: 31 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Catapult Marketing, Los Angeles, CA

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Design of the Times 2009 Contest Declaration

Client: Banfi Vintners, Old Brookville, NY
Product(s) Promoted: Xplorador
Distribution: Liquor Stores, Supermarkets (Open States): Publix, Kroger, etc.
Number of Stores: Inventory depleted
Production Run Quantity: 500
Introduction: 1/1/09
Intended Duration: 3 - 6 months
Dimensions (H x W x D): 69" x 26" x 15"
Weight: 53 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Banquet and Coors Light Beer
Distribution: Liquor stores in the Rocky Mountain region
Number of Stores: 30
Production Run Quantity: 30
Introduction: 1/1/09
Intended Duration: Ongoing
Dimensions (H x W x D): 7" x 54" x 9"
Weight: 250 lbs.
Budget Category (U.S.): $701 - $750 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: Nationwide
Number of Stores: Unknown
Production Run Quantity: 1,079
Introduction: 3/30/09
Intended Duration: 3 years
Dimensions (H x W x D): 26" x 11" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: May Advertising International, Fort Worth, TX

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Design of the Times 2009 Contest Declaration