Alcohol

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Kahlua coffee liqueur
Distribution: National Liquor Stores
Number of Stores: 565
Production Run Quantity: 565
Introduction: 10/1/08
Intended Duration: 13-week period ending January 10, 2009
Dimensions (H x W x D): 72" x 70" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Marketing Drive, Norwalk, CT

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Design of the Times 2009 Contest Declaration

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite and the existing Cowboys Stadium
Distribution: Supermarkets
Number of Stores: 501
Production Run Quantity: 501
Introduction: 6/30/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 48" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Milwaukee, WI
Product(s) Promoted: Miler Lite 24-ounce cans
Distribution: Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 2/16/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 36" x 17"
Weight: 29 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Aurora, IL

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Design of the Times 2009 Contest Declaration

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Malibu (Coconut, Banana, Mango, Passion Fruit and Pineapple flavors)
Distribution: National Liquor & Supermarkets
Number of Stores: N/A
Production Run Quantity: 89,064
Introduction: 10/1/08
Intended Duration: October 2008 - December 2008
Dimensions (H x W x D): 12" x 40" x 5"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)

Client: Foster's Wine Estates, Napa, CA
Product(s) Promoted: Bohemian Highway Wine
Distribution: Supermarkets & Liquor Stores
Number of Stores: 465
Production Run Quantity: 465
Introduction: 7/1/08
Intended Duration: 2 - 6 months
Dimensions (H x W x D): 60" x 34" x 10"
Weight: 31 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Catapult Marketing, Los Angeles, CA

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Design of the Times 2009 Contest Declaration

Client: Banfi Vintners, Old Brookville, NY
Product(s) Promoted: Xplorador
Distribution: Liquor Stores, Supermarkets (Open States): Publix, Kroger, etc.
Number of Stores: Inventory depleted
Production Run Quantity: 500
Introduction: 1/1/09
Intended Duration: 3 - 6 months
Dimensions (H x W x D): 69" x 26" x 15"
Weight: 53 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Banquet and Coors Light Beer
Distribution: Liquor stores in the Rocky Mountain region
Number of Stores: 30
Production Run Quantity: 30
Introduction: 1/1/09
Intended Duration: Ongoing
Dimensions (H x W x D): 7" x 54" x 9"
Weight: 250 lbs.
Budget Category (U.S.): $701 - $750 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Bavaria S.A., a Bogotá, Colombia-based subsidiary of SABMiller, promoted its Club Colombia brand with this 3-D aisle violator that features a full-sized replica of a bottle of beer. As an already established brand, the goal of this display was to attract new consumers and increase sales in mass merchants. The material is durable enough to be placed indoors or out and is difficult to damage or break. The bottle on the display spins, and the copy roughly translates to "How can you resist the refined flavor."

Brand: Southern Comfort Co., Louisville, Ky.
Display company: TracyLocke, New York
Displays: Floor graphics, shelf talkers, neck hangers, cold racks and secondary displays
Key insight: More consumers are entertaining at home and want easy-to-serve beverages.
Solution: At-home usage tests revealed four out of five consumers would buy Southern Comfort premixed cocktails without tasting them first. Messaging touts their easy use.

Retailer: Más Club
Location: Houston